Brand Communities

There is some terminological confusion about tribes and brand communities. In fact, some contemporary practitioners and occasionally researchers use both terms interchangeably. Particularly within the marketing profession, the term ‘brand community’ appears more popular because of an implied direct connection to a specific brand, although it is sometimes applied to …

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Marketable Story Telling Trends Brands Should Know About

Have you been searching for succinct tips to make a decision about storytelling? Could a blog post regarding storytelling alter your thoughts on your plans for the future? I'm certain that you have observed the abundance of questions regarding storytelling around this very day. People are obviously keen about this …

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