Hello and welcome to 30 Days to a More Powerful Business Vocabulary, an introduction to the vocabulary of business. As we look at the language business people use, the words they say and how they say them, we will gain insights into how business works today. And by focusing intensely on this goal of improving your business vocabulary over a 30-day period, you can not only achieve your goal more efficiently, you will establish a habit of enhancing your vocabulary-building muscles that, with commitment, will last a lifetime. Business is just like any sector or topic with its own language, customs, codes, and terminologies. Different aspects of business can have their own distinctive terminology, which can also overlap, For instance, words and phrases from the realm of sales can also apply to management or finance under a variety of circumstances. This presents five hundred words and short expressions from a variety of different business categories. Some of these words and phrases will no doubt be familiar to you, at least in the sense that you may have heard them before. Others may be entirely new. But there’s a good chance you may be encountering this material for the first time in a business context. Some terminology may seem academic and technical—yet this is also important to understand for anyone who really wants to see how the worlds of money and commerce function. Each paragraph introduces approximately twenty-five words. First presented is an informal conversation using the vocabulary in context. Then we discuss each word or phrase and its definition. Finally, we reinforce the word and its meaning with another example in a sentence. There are banking and finance, four on marketing, and four on negotiation. Others focus on sales, entrepreneurship, human resources, e-business, leadership, and remote working. The intention is to be entertaining, informative, and inspirational and to encourage you to learn more about the topics that are covered. There certainly is a lot more to discover. You will hear familiar words appearing in a new context along with strange or technical sounding words and phrases. This is certainly not “the last word,” so to speak, on the vocabulary of business, but it’s a good start toward a wider and deeper understanding. If you return more than once and gain some real familiarity with the language, you can go on to use terms like “SWOT matrix” and “roll the tortoise” in your own everyday vocabulary. Along with the informative effect one other aspect deserves special attention. You may be amazed to see just how much the language and thinking styles of high technology have become the mainstream of business communication. Perhaps one could argue that this isn’t surprising in a world where at least half the people on any busy street are talking on or looking at their smartphones. On the other hand, strange as it may seem, two decades ago not many people even owned a smartphone. Now the smartphone owns us. Technology has not only changed the physical means of our communication, but also the content of what we say and how we think. As you’ll see in these paragraphs, today’s business discourse is irreverent, uncensored, ironic, and unsentimental. It would also have been completely incomprehensible a few years ago. As the world changes, language changes with it—and both are changing very fast.My promise to you, as described, is to enable you to add the 500+ words that you will learn to your own vocabulary, available for your daily use, within 30 days. This is an ambitious goal—and one that is highly achievable if you simply commit to following the program. You will find this is a systematic process for learning and then reviewing the words on a daily basis. You will notice that each suggests the specific days in the 30-Day Program to focus on those words. Getting your organisation listed in a business directory can help to boost your profile.